Softlogic Life is the fastest-growing life insurance company in Sri Lanka, positioned as the 4th largest entity in the category growing at double the rate as the industry. As a part of one of the largest conglomerates in Sri Lanka known as “Softlogic Holdings”, Softlogic Life has always strived to bring about a positive and a proactive change towards life where the company promises to enable Sri Lankan’s to live a great quality life by taking care of their Wellness, Fitness and Nutrition aspects of life. While being the best in health insurance, the company has also embraced creativity and disruptive innovation to enable over 90% claim settlement in a day, worldwide cashless hospital settlement, local and global partnerships with best in class health experts, auto underwriting and many more digital first product and service innovations to become the most preferred Life insurance provider. For Softlogic Life’s continuous efforts in bringing about a positive change to Sri Lanka the brand was recently honoured as the youngest brand to have every won the Brand of the Year at the Effie Awards 2019.