L'OCCITANE was born in 1976 in Provence in the south of France where the fragrant fields of lavender are a constant reminder of the region's natural richness.It all began in the markets of Provence. A 23-year-old named Olivier Baussan began distilling rosemary essential oil to sell locally. He expanded his production from oils to soaps to creams, taking inspiration from the land he grew up on to bring natural beauty to homes across the world.A true story lies behind each of the natural ingredients, almost all of which are gathered in the south of France or the Mediterranean. The brand's fragrances, skincare, hair care and body and bath ranges are inspired by the quality of their ingredients and the benefits they offer, combined with the unique know-how of the region's local artisans, making products that stimulate the senses and offer a moment of well-being and sensory delight.